Yeh... exactly like Lash Blast, black tube, new name. Read my review of Lash Blast here.
To be fair, I will tell you that I love Lash Blast with a disposable wand, hence, it being the mascara of choice for my makeup kit; very black and thickening. I have learned to work with the chubby wand and short bristles this time around with the Max Factor, but not impressive as far as adding length and volume.
Have you tried it? What do you think of this mascara?