Rich Hippie Hoochie Coochie

I was over at NowSmellThis, when I came across this (our titled item):
(photo: nowsmellthis.com)

"with the uplifting scent of Hoochie Coochie on your wrists it will be hoochie coochie on your mind..."

Is this a joke? Are they serious? Caught by the name? Okay Jimi Hendrix fans, but naming a perfume? It gets worse:

"Hoochie Coochie is $325 for 15 ml of perfume oil, or $35 for a sample. "

LOL... many people over at NowSmellThis thinks this is totally ridiculous as well.

P.s. Congrats to Robin K for her spotlight in Glamour mag!