Friday, January 24, 2014
New Fragrance: Roses de Chloe
For the launch of Roses de Chloé, the Chloé house has developed a hypnotic film celebrating the rose, at the heart of its new scent. The artistic piece, directed by the French choreographers I Could Never Be a Dancer, reveals Chloé’s unique interpretation of the rose. French electro artist Jackson and His Computer Band signs the soundtrack.
The Blowing Roses film expresses the delicate and feminine side of the Chloé woman
through the blooming roses metaphor. Each woman represents a petal, dancing gracefully
with the wind’s breeze. As the flowers bloom, the petals multiply and spread to create a
kaleidoscope of roses.