Make Up For Ever launches new products at The Makeup Show NY 2012

Are you gearing up for The Makeup Show NYC this coming weekend?  Check out these goodies from Make Up For Ever!  Aqua Creams has been my favorite product from The Makeup Show.  These new shades are driving me wild! Yes, mama will be taking these home! 

Read more below!

New York, NY (May 2012) – MAKE UP FOR EVER is thrilled to serve as The Makeup Show NYC’s Diamond Sponsor for the fourth consecutive year. The brand will be located in a new 2nd floor location at Booth #2F15 throughout the two day event from May 13th – 14th, where MAKE UP FOR EVER’S full product assortment of 1,400 skus including iconic professional-only items and special effects products will be on display. All attendees will enjoy 40% off of purchases, as well as 50% off of select product offers. The MAKE UP FOR EVER NYC Academy will also have a dedicated space located at Booth #A5, where pros can learn more about the program and get information on how to apply for upcoming semesters.

As a special treat for the industry, MAKE UP FOR EVER is launching Aqua Shadow, new Aqua Cream shade extensions and Eye Prime. Aqua Shadow is a range of easy to use jumbo eye shadow pencils that provide long-lasting, smudge-proof color in 12 matte and metallic finishes. New Aqua Cream shades are available in yellow, lime green, pastel blue and purple with thesame 100% waterproof, smudge-proof, long-lasting formula. And, Eye Prime is our first-ever eyelid primer that reinforces eye shadow hold and intensifies its color.

MAKE UP FOR EVER will be working with top industry artists on a number of exciting activities. Renowned make up artist Frances Hathaway will take part in a special one-on-one keynote led by Michael DeVellis that will offer a look into her illustrious career. Additionally, MAKE UP FOR EVER’S Talia Cich will be creating artistic body paintings in the brand’s booth on both Sunday and Monday.

Seminar Schedule:

Sunday, May 13th 12:30-1:15pm HD For All with Jen Evans

Sunday, March 13th 2:00-3:30pm Frances Hathaway Keynote

Monday, May 14th 12:15-1:00pm The Artistic Advantage with Talia Cich

Following The Makeup Show NYC, MAKE UP FOR EVER will be hosting Pro Artistry Week at its NY Studio from May 15th – 19th. Each day, the brand will offer special seminars and workshops led by industry experts to provide more in-depth education offerings. Topics include everything from “2012 Beauty Trends” to “Fantasy Make Up”, as well as hands-on half day and full day workshops. For more information, visit www.makeupforeverpro.com and all workshops are redeemable in product.


About The Makeup Show - The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationallyfrom LA, NYC, Chicago, Europe, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business.


The Makeup Show NYC is held on Sunday, May 13, 2012 from 9am to 6pm and on Monday, May 14, 2012 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.